How to Select Your First SEO Keywords
1. Understand and set your goals.
Before finalizing the most appropriate keywords for your brand, you must first figure out what your goals are. Many companies utilize search engine optimization to improve web traffic, which also increases revenue later on. Ask yourself some questions. How quick do you want to get results? How relevant does your readers need to be? What are kinds of traffic you want to get?
2. Use both long-tail and head keywords.
After listing down your goals, you must decide on the balance between long tail keywords and head keywords. Long-tail keywords are the much longer ones, usually those conversational phrases with lover traffic and lower competition. Head keywords, on the other hand, are short phrases, usually composed of 1 to 3 words, but with high competition and traffic.
3. Implement preliminary research.
It’s time to work on your preliminary research project. Come up with some root ideas. You can begin thinking about those topics that individuals search for related to your business. There is no need to be exhaustive here. You are free to use keyword and topic generators. afterwards, you can create a master list of all the keywords you found.
4. Narrow down your list.
Remove weak candidates from your master list. Here are some of the variables you may focus on–volume, competition, relevance and current rankings. If you think you need further help regarding this, look for an experienced SEO specialist in Malaysia who can assist you.
5. Choose your top candidates.
Your top candidates would depend on your personal taste. Choose a handful that you will have an easier time optimizing for. The very first blend of keywords may not be that perfect, but that’s normal. You can consider it as a baseline that you can improve later on.