7 Landing Page Design Mistakes to Avoid
Page design is essential to ensure the flexibility and attractiveness of your web design. Here are the 7 landing page design mistakes you need to avoid if you are aiming for a custom web design that is made specifically for your preferences.
Every landing page should be a snappy and short representation of your business. If your landing pages are not aligned with your branding, then it will result in brand consistency. This has a negative impact in your conversion rate. Remember to keep all of your visuals consistent all the time.
Sign Up Form Misplacements
Form placements are crucial to your landing page performance. It should follow the terms of visual hierarchy, and that its format and colors should capture people’s attention. Place it at the topmost part of your landing page to improve the chance of capturing the attention of your visitors.
Lack of a Customer Focus
Several landing pages today are not really customer-centric. Instead of focusing on the customers, their attention is aimed at what their business wants to say. Think about your target market. What benefits are they looking for?
Failure to Conduct A/B Tests
One of the most common mistakes to avoid when designing landing pages is the failure to conduct tests. Regularly measure your landing page performance, and experiment with different layouts and designs. This would help your website design process.
Unclear Call-to-Action Statements and Buttons
Call to action placements are pivotal in the funneling process. Lead your costumers to your desired objectives. Unclear CTAs can also negatively impact landing page SEO. The main point of landing pages is to give direction to website visitors. Failure to serve this purpose means getting a high bounce rate, and decrease in Google search rankings.
Failure to Utilize a Responsive Website Design
At this modern age, more and more leads are coming from mobile devices, not desktop computers. Your landing pages should reflect this reality. Utilize. a mobile-first approach in landing page creation.
A Lot of Clutter
Too much information can cause confusion, and oftentimes can a drive away visitors. Keep in mind that unnecessary details can stop you from acquiring conversions. By organizing the details in your website, you are keeping every user focused on completing forms.